Corkboard Concepts
Author: Ivy Ferko
What is Geofencing?
Geofencing is Geotargeting, But More Specific. Geofencing is a more granular form of geotargeting that uses a smaller geographical radius paired with GPS, Wifi or Bluetooth to trigger advertisements to a potential customer. Geofencing is putting a hypothetical “fence” around your business that will trigger an ad to anyone within…
What is Geotargeting?
In Digital Advertising, Geotargeting is a Useful Targeting Method. Geotargeting is a tool that an advertiser can use to control where their ads will be shown through the use of radiuses (normally a mile or more), zip codes, regions, states, or even countries. For example, if an advertiser assigns 5…
Geotargeting vs. Geofencing
What’s the Difference Between Geotargeting and Geofencing? Geotargeting and geofencing have the same idea in mind: giving advertisers the power to control geographically where their digital advertisements will be shown. The difference between the two is that geotargeting is a more broad targeting method whereas geofencing gets much more granular…
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