5 Ways To Create An Effective
Call To Action (CTA)
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A CTA is a phrase designed to convince someone to take action.
A weak CTA is one of the reasons why webpages are not driving sales.
A good CTA, on the other hand, helps increase traffic and conversion.
Examples of CTA phrases you've probably seen: "Click here," "Buy now," and "Download now."
So how do you create a good call to action?
Let us look at in more detail
90 % of users who read your headline also read your CTA
Including CTA on your Facebook ads can increase click through rate by 285%
Emails with CTA increased clicks 371% and sales by 1617%
Did You Know?
Keep it short and sweet
1
Besides a beautiful design, your CTA should include persuasive words that can create a sense of urgency.
However, don’t make it too long. Too many words can distract users and turn them away.
Phrases should be concise and convincing
Reducing clutter around CTA can increase open mile conversion by 232%
Include free trials
2
Most visitors will not purchase your product on their first visit. Get them to know more about your product or service. Giving them the chance to experience your business for free is one way to do that.
Example:
Provide a nice offer
3
One of the most effective ways to include in your CTA is to offer a great deal. Something too good to say no to. For example:
Evoke curiosity
4
Present customers with a sneak peek of how your business can help them and let the rest come later. Combine some information about your service and back it with your CTA.
Present the problem and offer the solution
5
People are constantly looking for the solution to their problem or an answer to their question. Take this opportunity and offer them the solutions they need.
Example: “Spending hours in the gym and still getting no result? Click here to get your free consultation with our trainers."