Corkboard Concepts
Strategic Marketing Plan
Why do you need a marketing strategy?
What is a marketing strategy?
Corkboard and Strategy
At Corkboard Concepts, strategy is at the forefront of what we do. We know that the best marketing campaigns are not ones that focus on a single tactic and instead leverage the coordination of multiple inbound and outbound marketing initiatives to reach a common goal.
A major powersports dealership utilized our services for their marketing strategy. Communication, messaging and branding came second to understanding their customer. To do so, we had to work backwards and understand the individual lines they carried and the customer persona that each of those related to. Ducati,
Triumph, Kawasaki, Honda and Can-am each have a unique customer and all of those needed to be included individually.
Defining these unique characteristics and appropriately targeting and communicating allowed for us to pull into 2019 and exceed last year unit sales. Targeted events, unique messaging and constant optimization were driving factors to the success of this marketing strategy.
