Corkboard Concepts
Tag: social media advertising
The importance of paid social media advertising
Social media – almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. In North America, the average person spends 2 hours and 6 minutes on social media each day. That’s a lot of scrolling. That’s also a lot of opportunities for businesses to get…
What Does oCPC Stand For?
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more conversions. oCPC is a TikTok acronym that is…
what does ecpi mean?
eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However, instead of measuring advertising spend against the cost per new acquisition, with eCPI we are measuring advertising spend against…
The Impact of COVID-19 On Ad Metrics
Costs, Engagements & Acquisition Changes During Nationwide Shutdowns Covid-19 has impacted life around the world with various shutdowns, stay-at-home orders and just generally rethinking your lifestyle. Businesses shut down, advertisers pulled back on spend and media consumption abruptly shifted. With this being said, there were a number of advertisers that…
What Does eCPSU mean?
eCPSU stands for “effective Cost Per Swipe Up” eCPSU is an acronym used in SnapChat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on Snapchat being equivalent to a click or tap on…
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