Corkboard Concepts
Tag: ott
You down with OTT?
Understanding OTT and its place in advertising: Nearly everyone is streaming TV through OTT (or over-the-top) these days. As such, it is worth knowing what this is and how it can be of use when it comes to advertising. Some examples of these internet-based channels are Hulu, Netflix, Xbox, PlayStation,…
What’s the difference between OTT and other TV advertising?
Like everyone else, I’ve been stuck at home for the past two months. Also like everyone else, I’ve been watching a lot more TV. I’ve often told friends that we live in the “Rogue Golden Age” of television. The phenomenon I’m pointing to when I say that is our relatively…
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