eCPC Stands For Enhanced Cost Per Click eCPC is a click based cost (CPC) strategy for Google Ads that focuses on conversion optimization. Enhanced Cost Per Click / eCPC is a Google Ads acronym for a cost strategy that is similar to TikToks oCPC strategy.
An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search campaigns, like Google Ads, to provide additional information and click opportunities. Ad extensions can include: Call Out Extensions Phone Call Extensions Location Address Extensions Sitelink Extensions Address Extensions Ad extensions…