If you are in the digital marketing industry, have a website, or just have an online presence that you want to maintain, then chances are that you may write a blog at some point in time. It seems to be a right of passage in the digital age. Blogging can…
Understanding OTT and its place in advertising: Nearly everyone is streaming TV through OTT (or over-the-top) these days. As such, it is worth knowing what this is and how it can be of use when it comes to advertising. Some examples of these internet-based channels are Hulu, Netflix, Xbox, PlayStation,…
Geofencing marketing is a geographically based type of marketing. This is done by an invisible boundary drawn around a certain area, business, or event center that you are able to use to reach potential customers through their smartphones and mobile devices. This is able to be done through the use…