Corkboard Concepts
Tag: digital marketing
The Difference Between a Click and a Session
The Difference Between a Click and a Session When running any advertising campaign there are KPIs that help marketers understand and measure the effectiveness of how that particular campaign performed. Some forms of advertising provide more data than others. For instance, a programmatic display campaign will give much more information…
Digital Marketing Optimization Strategies When Working With Corkboard Concepts
Digital Marketing Optimization Strategies When Working With Corkboard Concepts Digital Marketing is a crucial part of any company’s marketing mix and you’ve decided to work with Corkboard Concepts to help bring your vision to life and achieve your goals – that’s great! A lot goes into forming and implementing…
3 Steps To A Successful Video Marketing Campaign
The Components of a Great Video Marketing Campaign Video is one of the most engaging mediums that a business or marketer has at their disposal. But, where to begin? Let’s take a look at some of the initial steps in kicking off a great Video Marketing campaign. Let’s focus the…
3 Tips when Determining a Business’ Target Audience
3 Tips when Determining a Business’ Target Audience Data is what drives an effective advertising campaign. The days of running ads in a place where “everyone sees them” are over. Consumers engage with media in so many different ways it is impossible to reach the masses in just one form…
What does AoR stand for?
AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys and public relations activities. It also acts as a legal entity of the company, meeting with the company’s clients to negotiate prices and sign contracts. Other services that AoR engage…
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