How to Create a Product Catalog What are the benefits of creating a product catalog? Similar to logos, business cards, and websites; product catalogs are a tool used to identify and reinforce brand awareness. A product catalog can be distributed via many of your existing marketing and sales channels…
What Is Data Visualization and Why Is It Beneficial? Data visualization represents raw data through charts, maps, and graphics in order to quickly and easily derive insights from the data. In this way, data visualization tools can assist with a company’s decision-making process. Through data visualization tools, businesses easily recognize…
What is a Social Media Scheduling Platform? A social media scheduling platform is just that! It allows you to create content and copy in advance, and schedule it out for a specific date and time on the platforms that you have selected. When that moment arrives, the platform automatically sends…
There are many ways of developing a website and there are many different websites that require a different approach. Below we’ve included a general approach to breaking down a website into smaller checkpoints. These help keep a website pacing in the right direction and help to prioritize different tasks. The…
Transitioning From Traditional To Digital Marketing From A B2B Sales Perspective Traditional media, also referred to as old media, is primarily advertising through radio, television, and print. Traditional media is still widely used today but has faced a lot of competition from its distant cousin coming into town: digital…