Corkboard Concepts
Tag: digital marketing
How to Respond to Negative Reviews
The old saying “Word of Mouth” has turned into “Word of Mouse.” Online reviews are a great way for potential customers to get an inside peek at other’s experiences at a business. It is important that businesses manage a good reputation online, and this includes how they react to a…
How Corkboard Concepts Supports Non-Profits
How Corkboard Concepts Supports Non-Profits Nonprofits are some of the most impactful organizations in our region and throughout the world. The degree to which these different entities are able to make positive change within their respective communities is often hindered by limited resources coupled with often insurmountable tasks to…
OOH – What it is and why you should be all about it
First, what is OOH: Out-of-home or (OOH) advertising, is any advertising that consumers see or engage with outside of their home. Perhaps one of the most notable is the billboard. We see these everywhere in our daily life. But you should also add to that wallscapes, posters, and place-based media…
Search Engine Optimization And Core Web Vitals
Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated user experience is required, but the tangible SEO metrics were generally geared towards other factors like content, crawlability/indexability,…
What Are Porter’s Five Forces?
What are Porter’s Five Forces? Porter’s Five Forces is a model that analyzes a company’s competitive environment. Understanding these five forces can help you recognize where you stand within an industry with regard to your competitors, your substitutes, your customers, your suppliers, and new entrants. This model will help…
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