Corkboard Concepts
Tag: campaign tracking
What does UTM code stand for?
UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs in Analytics. A UTM code looks as follows: Base URL (without UTM): https://corkboardconceptlegacy.developmentcorkboard.com/ URL with UTM: …
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