Corkboard Concepts
Tag: broadcast advertising
What is the ADPLAN Framework?
ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used to determine the effectiveness of an advertisement from a strategic position. ADPLAN stands for attention, distinction, positioning, linkage, amplification, and net equity. …
Understanding Traditional Media – Television
As the marketing and advertising landscape changes with the advent of exciting new technologies and capabilities in the digital media world, more traditional media can still be an effective part of your advertising strategy. One of those traditional media that can be effective adding to your marketing mix is television….
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