Corkboard Concepts
Tag: advertising
OOH – What it is and why you should be all about it
First, what is OOH: Out-of-home or (OOH) advertising, is any advertising that consumers see or engage with outside of their home. Perhaps one of the most notable is the billboard. We see these everywhere in our daily life. But you should also add to that wallscapes, posters, and place-based media…
Try Not To Get Blogged Down
If you are in the digital marketing industry, have a website, or just have an online presence that you want to maintain, then chances are that you may write a blog at some point in time. It seems to be a right of passage in the digital age. Blogging can…
What Is Bing Ads?
Bing Ads is Microsoft’s Online Advertising Platform Bing Ads, currently being branded Microsoft Bing Ads, is Microsoft’s response to Google Ads (previously Google Adwords). Bing Ads allows for Paid Search advertising across Microsoft’s Bing search engine, as well as extension into their extended Audience Network for display advertising. Bing Ads…
What Does oCPC Stand For?
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more conversions. oCPC is a TikTok acronym that is…
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