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Digital Marketing Platforms
What Is Microsoft Clarity?
Microsoft Clarity Is Microsoft’s Web Analytics and Heatmap Tool. Similar to Google Analytics, Microsoft Clarity is a web analytics tool that helps understand user behavior on your website. This tool provides a simple, yet useful insight into a company’s web analytics, using easy to interpret visuals and heatmaps. Microsoft Clarity…
What Is Bing Ads?
Bing Ads is Microsoft’s Online Advertising Platform Bing Ads, currently being branded Microsoft Bing Ads, is Microsoft’s response to Google Ads (previously Google Adwords). Bing Ads allows for Paid Search advertising across Microsoft’s Bing search engine, as well as extension into their extended Audience Network for display advertising. Bing Ads…
What Is Microsoft Webmaster Tools
Microsoft Webmaster Tools Provides Insights Into Microsoft Search Performance Microsoft Webmaster Tools, formerly Bing Webmaster Tools, is similar to Google Search Console but provides insights into Microsoft’s search engine. Webmaster Tools are part of Microsoft’s Marketing Suite of Tools, which also includes Microsoft Clarity (their analytics platform) and others. Bing…
What Is Google Search Console?
Google Search Console is a tool for understanding a websites presence on Google Search. Google Search Console, formerly Google Webmaster Tools, is a tool provided by Google to better understand organic search performance. Similar to Google Analytics, Google Search Console provides analysis of performance however, Search Console specifically focuses on…
What Is Google Analytics?
Google Analytics is a website analytics tool. Google Analytics (base platform) is a free website analytics tool provided by Google to better interpret and understand website performance and user interactions on your website. There is a premium version of Google Analytics, called Google Analytics 360 that is part of Google’s…
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