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Search Marketing
Search Engine Optimization And Core Web Vitals
Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated user experience is required, but the tangible SEO metrics were generally geared towards other factors like content, crawlability/indexability,…
The Three Types Of Search Queries
Understanding The 3 Types of Search Queries Despite the billions of searches that happens each day through search engines like Google, Bing and others, these can all be boiled down to 3 groupings of search queries. Getting a better understanding of these types of search queries can really support the…
How Long Does It Take For SEO To Kick In?
When it comes to SEO, there are many things that affect how long it takes for it to kick in. The simple answer is: it will take as long as the effort you put into your SEO strategy. While there are over 200 ranking factors that can influence how quickly…
How To Promote Your Search Engine Visibility
A Guide To Gaining Better Visibility On Search Engine Results Pages SEV, or Search Engine Visibility, is a business or organization’s overall appearance in search results. This is a paid and organic compilation that looks at ranking, impression share and what we’ll refer to as share-of-screen. It is a more…
A Breakdown of Google’s SERPs
How many results are shown on the first page of Google’s search results? Google search results are often changing and differ from user to user. We’ve examined north of 1,000 different search results over a period of time, to determine the maximum number of search results shown on average. The…
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