Corkboard Concepts
Marketing Tips
Corkboard Concepts & Outcome-Based Marketing
Focusing On Marketing Campaign Outcomes Over Individual Tactics At Corkboard Concepts, our eye is on the desired outcome of our clients. We focus on what they’re looking for – increased revenue, more subscribers, increased candidate flow, or anything else – and then we work backwards to implement the tasks needed…
Search Engine Optimization And Core Web Vitals
Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO focused on the actual user experience. Not that Google has never indicated user experience is required, but the tangible SEO metrics were generally geared towards other factors like content, crawlability/indexability,…
How Corkboard Concepts Supports Tag Management Consent
Consent Management for Proper Pixel Placement & Targeting Unconsented targeting and pixel practices have come under increased scrutiny lately. Everything from GDPR to CPP, iOS changes and just general growing concern around digital privacy has forced marketers to reconsider pixels and tracking. Let’s take a look at some ways that…
The Three Types Of Search Queries
Understanding The 3 Types of Search Queries Despite the billions of searches that happens each day through search engines like Google, Bing and others, these can all be boiled down to 3 groupings of search queries. Getting a better understanding of these types of search queries can really support the…
7 Steps to Effectively Put Together a Marketing Strategy
How to Put Together a Digital Marketing Strategy In today’s world, most of the content and marketing we indulge is digitally based. Whether you are reading the news or scrolling through social media posts you are being exposed to digital content and advertising. In order for your business to be…
What Web Stories Are, Why You Should Be Using Them, And How
What are web stories? Web Stories are a new way for you to serve up easily accessible, visually engaging content to your website visitors. These operate just like stories on Instagram and Snapchat, or fleets on Twitter. The difference here is that this content is hosted on your website and…
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