What Are Local Service Ads?

Local Service Ads are ads supported by the Google Guarantee, specifically for the service industry.

Local Service Ads appear at the top of Google SERPs, even above those of other standard ad listings. These are all noted by their “Google Guarantee” and accompanying star rating.

Local Service Ads provide a shopper with a quicker transaction through contacting the service professional straight through Google. The service professional then receives these directly through an app they’re a part of.

The Local Service Ads are not as easy to get running as standard Google Search Ads and require a more upfront involvement. Things like background checks and proof of insurance must be submitted before a business can begin operating on this platform.

Local Service Ads are an excellent part of a service professionals SEV strategy, in similar ways that standard PPC is.