Corkboard Concepts
Author: Zack Meuschke
How to Create a Custom Google Map
Creating a custom map can be applicable to a wide variety of different purposes. In marketing, we can use custom maps to do market research and plan for various marketing campaigns. We can also use it to plot data points and analyze current or previous marketing campaigns. Other businesses can…
How to Respond to Negative Reviews
The old saying “Word of Mouth” has turned into “Word of Mouse.” Online reviews are a great way for potential customers to get an inside peek at other’s experiences at a business. It is important that businesses manage a good reputation online, and this includes how they react to a…
Why Your Business Should be Using Google Forms
If you own a business or run a marketing team for a company, you should be utilizing Google Forms. Whether it’s for marketing, operations, or internal purposes, Google Forms can elevate your company or team’s communication to become fast and efficient. What is Google Forms? Google Forms is an online…
The Difference Between a Click and a Session
The Difference Between a Click and a Session When running any advertising campaign there are KPIs that help marketers understand and measure the effectiveness of how that particular campaign performed. Some forms of advertising provide more data than others. For instance, a programmatic display campaign will give much more information…
3 Tips when Determining a Business’ Target Audience
3 Tips when Determining a Business’ Target Audience Data is what drives an effective advertising campaign. The days of running ads in a place where “everyone sees them” are over. Consumers engage with media in so many different ways it is impossible to reach the masses in just one form…
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