Corkboard Concepts
Author: Thomas Thompson
Defining A Programmatic Advertising Audience
One of the most unique and intriguing things about programmatic media is also that which makes it so effective: the ability to create a custom audience. With programmatic advertising, digital marketers have the ability to build out a campaign that is uniquely designed to reach their target audience. Likened…
Facebook Takes Aim at TikTok with Instagram ‘Reels’
You’ve probably heard something about TikTok by now. Either you are one of the millions who have downloaded the app and spent hours scrolling through the countless creative short-form videos, or you’re just aware of all the youngsters doing quirky dances in front of their phones. In case you haven’t,…
5 Signs You Need to Outsource Your Marketing
When & Why To Outsource Marketing Initiatives I’ve been in the advertising industry for about four years now, and during that time I’ve had the pleasure of working with a number of different marketing stakeholders and business owners. There have been several occasions where I have suggested to them that…
What’s the difference between OTT and other TV advertising?
Like everyone else, I’ve been stuck at home for the past two months. Also like everyone else, I’ve been watching a lot more TV. I’ve often told friends that we live in the “Rogue Golden Age” of television. The phenomenon I’m pointing to when I say that is our relatively…
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