Corkboard Concepts
Author: Olivia Ferrante
How Hashtags Can Help Your Business
What Is A Hashtag? Also known as the number or pound sign, the hash sign quickly becomes a hashtag when followed by a word or phrase. A hashtag is used to help your post become more recognizable within relevant categories. You choose the hashtag specific to where you want…
The Importance of Using Social Media Scheduling Platforms
What is a Social Media Scheduling Platform? A social media scheduling platform is just that! It allows you to create content and copy in advance, and schedule it out for a specific date and time on the platforms that you have selected. When that moment arrives, the platform automatically sends…
What is the ADPLAN Framework?
ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used to determine the effectiveness of an advertisement from a strategic position. ADPLAN stands for attention, distinction, positioning, linkage, amplification, and net equity. …
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