Currently, Pinterest attracts over 450 million monthly users. Those are active users and every minute, they produce nearly 10,000 pins. That’s a big number and 85% of them are on the mobile app. Unfortunately, quite a few companies retain a vision of Pinterest as a fun social network utilized by people…
First, what is OOH: Out-of-home or (OOH) advertising, is any advertising that consumers see or engage with outside of their home. Perhaps one of the most notable is the billboard. We see these everywhere in our daily life. But you should also add to that wallscapes, posters, and place-based media…
Understanding OTT and its place in advertising: Nearly everyone is streaming TV through OTT (or over-the-top) these days. As such, it is worth knowing what this is and how it can be of use when it comes to advertising. Some examples of these internet-based channels are Hulu, Netflix, Xbox, PlayStation,…
What Is Inbound Marketing & How To Make The Most Of It Inbound marketing can be one of the best sources of sales and relationship building available to a business. By creating valuable content and sharing relatable experiences, you attract clients by connecting with them through their search for your…
Every company has a product or service to offer. However, showing it off like a catalog is not always the best way to reach your potential customers. You need to make what you offer relevant, fit a lifestyle, and create an intent to purchase. Just having a nice image doesn’t…