Author: Jordan Atchison

How To Create A Google Web Story Copy

Posted on November 27, 2024 by Jordan Atchison

What is a Google Web Story? Web stories are a web-based version of the popular “Stories” format that is similar to what is on Snapchat, Instagram, and Facebook. They blend video, audio, images, animation, and text to create a dynamic content experience. The main difference between social media “stories”…

What Does GA4 Mean?

Posted on October 23, 2020 by Jordan Atchison

GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google’s 4th iteration of it’s analytics platform. As of October 14, 2020, GA4 is the default analytics setup through Google, replacing the previous default of UA, or Universal Analytics. GA4 refers to the default Property setting within Google…

The Impact of COVID-19 On Ad Metrics

Posted on July 10, 2020 by Jordan Atchison

Costs, Engagements & Acquisition Changes During Nationwide Shutdowns Covid-19 has impacted life around the world with various shutdowns, stay-at-home orders and just generally rethinking your lifestyle. Businesses shut down, advertisers pulled back on spend and media consumption abruptly shifted. With this being said, there were a number of advertisers that…

How To Promote Your Search Engine Visibility

Posted on June 12, 2020 by Jordan Atchison

A Guide To Gaining Better Visibility On Search Engine Results Pages SEV, or Search Engine Visibility, is a business or organization’s overall appearance in search results. This is a paid and organic compilation that looks at ranking, impression share and what we’ll refer to as share-of-screen. It is a more…

Ron Lewis 360 Tour

Posted on May 15, 2020 by Jordan Atchison

Get a 360 Degree View of Ron Lewis Automotive Group Take a virtual walkthrough of Ron Lewis’s new service drop off for contactless vehicle drop off or get a 360 experience some of some of Jeep and RAM’s 2020 lineup! Service Drop Off Direct Link: Service Drop Off 360 Tour…

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About Author

Jordan Atchison

Jordan’s career in marketing and media has gone through various twists. Spending the first couple years as a digital nomad, Jordan took his “marketing wits” on a tour of the globe starting online businesses in the US, United Kingdom and Asia. From eCommerce to digital publications, freelance marketing to local media, variety and change have been constants in Jordan’s marketing world.
Jordan has an odd obsession with working late and starting early. His other enjoyments include getting beat up on by his 6 and 3 year olds, maintaining a dwindling garden of exotic plants and the consumption of caffeine.

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