What is a Google Web Story? Web stories are a web-based version of the popular “Stories” format that is similar to what is on Snapchat, Instagram, and Facebook. They blend video, audio, images, animation, and text to create a dynamic content experience. The main difference between social media “stories”…
When it comes to visual aesthetics, color is one of the first things a person notices. Whether intentional or not, colors give meaning to design. They stir emotions and express values. Research from the Institute for Color Research reveals people make a subconscious assessment about an environment or product within…
What Actually is Typography? Typography is the art of arranging letters and text in various combinations of font, size, and spacing in order to make the copy legible, clear, and visually appealing to the reader. Typography includes font style, appearance, and structures, which aim to invoke certain emotions and convey…
How to Create a Product Catalog What are the benefits of creating a product catalog? Similar to logos, business cards, and websites; product catalogs are a tool used to identify and reinforce brand awareness. A product catalog can be distributed via many of your existing marketing and sales channels…