Corkboard Concepts
Author: Angelo Schneider
What Is Ad Inventory?
Advertising inventory is the amount of ad space that a publisher has for sale on its website Ad inventory is available for advertisers to post their ads on the publisher’s site. While the term is mostly used in online advertising, ad inventory also refers to advertisements in traditional media or…
What Is An Ad Exchange?
An Ad Exchange is a digital marketplace where advertising inventories are bought and sold In an Ad exchange, trades of digital inventories are made between publishers and advertisers. These buying and selling are empowered by real-time bidding (RTB). Advertisers and marketers use Ad exchange to find popular magazines, websites, and…
What Is A SSP?
A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and buy ad inventories, publishers can use SSPs to manage, sell,…
What Is A DSP?
A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done manually in person. This old way comes with several problems: It’s time-consuming, expensive, and ineffective. Buyers and sellers were also constrained…
What Does DOOH Mean?
Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-home advertising (OOH). Like its counterpart, DOOH is placed anywhere outdoors, such as metro stations, campuses, retail stores, buses, and other public spaces. The striking difference is…
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