Corkboard Concepts
Author: Angelo Schneider
What Does DPM mean?
A data management platform is software used to collect and manage large data from different sources A DPM is an important part of data-driven marketing because businesses can collect and analyze data from online and offline sources to provide deeper insights about their customers. With DPM, companies can customize and…
What Is Contextual Targeting?
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users will see ads relevant to the content of the site they’re currently on. For example, if…
What Is A Blacklist?
A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that are believed to be malicious. It uses pieces of information and a set of criteria to determine…
What Is An Ad Server?
An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver advertisement content Ad servers work by helping businesses in picking relevant ads and delivering them to the right audience. It’s widely used in online and programmatic advertising. In the initial…
What Is An Ad Network?
An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are often mistaken for each other due to their similarities. However, they have different roles in reality, but both are an important part of programmatic advertising. Advertising networks are companies that…
latest posts
The Three Types Of Search QueriesMarketing Tips, Search MarketingMay 18, 2021
7 Steps to Effectively Put Together a Marketing StrategyMarketing Guides, Marketing TipsMarch 19, 2021
3 Steps To A Successful Video Marketing CampaignMarketing Guides, Marketing TipsNovember 27, 2020
