Corkboard Concepts
Author: Angelo Schneider
What is a Measurement Protocol in Google Analytics?
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically sends user interaction data(such as page views, transactions, events, etc) to analytics from…
What is a Self-referral?
A self-referral in Google Analytics is traffic that comes within your own domain. Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured cross-domain tagging. Self-referrals can have a significant impact on your data performance. It can affect acquisition,…
What is Firebase?
Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications. Firebase includes tools for tracking analytics, monitoring performance, cloud messaging, reporting and fixing crashes, storing and syncing databases, providing secure authentication systems, and many…
What is a Cross Device in Google Analytics?
Google’s Cross Device is a tool to track and manage users’ data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, one segment of users might use a mobile device to surf the web and use the laptop to purchase. Another…
What are Facebook Distribution Scores?
The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution scores give marketers a straightforward metric that shows which posts are doing…
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