Corkboard Concepts
Author: Angelo Schneider
What Is Buying Intent?
A buying intent is the likelihood of customers in purchasing a product or service in a given period of time When a customer expresses a buying intent, they’re showing behaviors that indicate their interest in purchasing a product. The information collected (called Buyer Intent Data) includes things they do online…
What Is The Internet Of Things (IoT)?
The internet of things refers to the physical devices or objects embedded with technologies so that it can interact over a network Any physical objects that can be connected to the internet can be considered as IoT. These connected objects are equipped with technological components so that it can share…
What Does ABM Stand For?
Account-Based Marketing is a strategy where marketing efforts are directly geared to only a few specific accounts Unlike other marketing strategies, where marketing resources are put out to a wide set of targets, ABM focuses only on specific ones that are the most promising. In an ABM, sales and marketing…
What Is Corporate Identity?
A corporate identity is the overall character of a company and how it presents itself to the public A corporate identity encompasses everything from the visual aspect, such as the logo, to how it operates its business internally and externally. The objective of corporate identity is to differentiate from competitors…
What Does MVP Stand For?
A Minimum Viable Product is a development approach where the basic version of a product is released to the market to get feedback from potential buyers Although MVP is only the basic version of the product, it still needs to have enough features to get the attention of prospective consumers….
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