FTP or File Transfer Protocol is one of the earliest standard network protocols used for transferring files between computers on the internet. FTP is a client-server based protocol, which means it needs two communications channels to work. One is called the command channel, where a client requests a file, and…
Excessive Scrolling Is Indicated By Any Session Where The Up & Down Scrolling Is Higher Than Average Excessive Scrolling is another Microsoft Clarity metric to better understand a website UX. Unlike other Clarity Metrics, this focuses on scrolling rather than clicking (like Rage Clicks, Dead Clicks and Quick Backs). Excessive…
ESP stands for Email Service Provider. ESP or Email Service Provider is a company that offers email marketing services. These ESPs offer software with different features, which usually include email templates, statistics and reports, and other functionalities that can help marketers create and send the right emails to the right…
A Guide to Setting Up Microsoft Clarity: Microsoft Clarity is a great, new and free tool from Microsoft’s digital ad suite of tools to better visualize website analytics. Similar to Google Analytics, Microsoft Clarity provides a more visually engaging view of website performance. Here are the steps to get started…
DNS stands for Domain Name System. DNS or Domain Name System, is a naming system that consists of information such as a directory of names and IP addresses. DNS basically helps computers communicate with each other. For example, DNS converts human-readable domain names such as google.com into computer-readable IP…