Local Service Ads are ads supported by the Google Guarantee, specifically for the service industry. Local Service Ads appear at the top of Google SERPs, even above those of other standard ad listings. These are all noted by their “Google Guarantee” and accompanying star rating. Local Service Ads provide a…
CLS stands for Cumulative Layout Shift CLS is a metric used to understand how visually stable a website interface is. CLS is a score that Google uses in their Search Console as an important user-centric, on-site SEO metric. A high CLS score indicates a “spammy” or poorly constructed web page….
Maximizing Conversion Potential of Search Google accounts for over 90% of all search around the globe making it the most dominant search platform in nearly every country in the world (China, Russia and Japan being a few notables with other search engines). If you want to generate sales online, or…
A website heatmap is a user behavior and website interaction tracking tool. A website heatmap provides a webmaster with a better view of user behavior on their website. Heatmapping tools aggregate user interactions to provide an understanding of what and where most users interact with content. It utilizes heatmapping visuals…
Customer data platform (CDP) is a software that collects first-party customer data from multiple sources and creates a single comprehensive database accessible to other systems. The CDP helps marketers to easily collect, manage, and track customer data for marketing campaigns and customer service initiatives.