A live stream is an online streaming media broadcasted in real time. Live streaming technology allows users to create, watch, and share live videos from an internet-enabled device from anywhere in the world. More companies are incorporating live streaming as part of their digital marketing, and for good reasons. Live…
A landing page is a page where visitors first lands on when visiting a website after they click on a link from an email, Google, Youtube, Facebook, or other similar web. A landing page has a single purpose: converting visitors into leads. To maximize conversions, a landing page usually contains…
Excluding Country Geo’s in Google Ads: There are many ways to indicate location within Google Ads, and other digital and social media advertising platforms. The default on Google Ads for instance is “People in or interested in” as a location. So, if that geography just happened to be Seattle Washington,…
Javascript (JS) is a web programming language that allows developers to create and control complex features on their websites. This includes creating dynamic content such as animated graphics, interactive forms, photo slideshows, and many others. An example of Javascript that you may often come across is when you type in…
In Local Advertising, ARP Stands For Average Rank Position Average Rank Position (ARP) refers to the average page position of a specific domain in the Map Pack of SERPs. It is calculated by adding the position of local rankings of a domain that show up for a particular search and…