Corkboard Concepts
Author: Corkboard Concepts
A Comparison of Marketing Platforms
Understanding The Pro’s & Con’s Of Search, Display, Video, OTT & Social Media Advertising The purpose of this article is to provide you with a better understanding of the merits and demerits of certain digital advertising tactics. The goal is to highlight very high-level features to help distinguish when one…
What Is Robots.txt?
Robots.txt Tells Websites To Crawl Your Website In Parts Or In Entirety Robot.txt, also known as the Robot exclusion protocol, is a standard system that helps websites communicate with web crawlers to determine whether they should be crawled or not. It instructs engine crawlers which pages can or can’t be…
What Is Remarketing?
Remarketing Allows Businesses To Advertise To Those That Have Engaged With The Business Remarketing, also called retargeting, is a way of reaching out to people that have previously interacted with your website through personalized remarketing ad campaigns. For example, when a user is browsing the internet, remarketing will remind them…
What Is A Meta Description?
Meta Descriptions Are A Type Of Structured Markup Used By Search Engines To Pull Information Into The Description of SERPs A Meta description is an HTML attribute that summarizes the content of a page. The Meta description will often appear on Google’s search results under the headline (commonly referred to…
What Is A Lookalike Audience?
A Lookalike Audience, or Similar To Audience, Is A Type Of Audience Modelling That Leverages Owned Data On Specific Actions To Forecast To People With Similar Behaviors Lookalike audiences are a common marketing tactic that helps a business or organization look at their current customer base to reach out towards…
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