Corkboard Concepts
Author: Corkboard Concepts
What does ROMI mean?
Similar to ROI (Return on Investment), ROMI takes a look at the returns a company can attribute to marketing and […]
What does KPI mean?
Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of […]
What does CPA mean?
Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular […]
What does CTR mean?
CTR or Click Through Rate is a benchmark of top-level campaign performance. CTR is an important measure of an initial […]
What does PPC mean?
PPC or Pay Per Click advertising referencing the types of advertising that use a CPC model, like Google Ads. Some display […]
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