Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes, which may […]
Product Listing Ads or PLA are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs) […]
RLSA’s or Retargeting Lists for Search Ads is the use of Retargeting in Paid Search / PPC campaigns through Google Ads […]
Search Engine Results Pages or SERPs is the common reference to Google’s search results (among other search […]
Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by […]