Google Analytics is a website analytics tool. Google Analytics (base platform) is a free website analytics tool provided by Google to better interpret and understand website performance and user interactions on your website. There is a premium version of Google Analytics, called Google Analytics 360 that is part of Google’s…
OOH is outdoor advertising, which stands for Out Of Home media and is the larger classification for advertising placement […]
SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based […]
In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next […]
Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based […]