Corkboard Concepts
Author: Corkboard Concepts
What is a Pre-Roll Video Ad?
A Pre-Roll video is a video advertisement that automatically plays before a piece of video content. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Many video ad players online have a skippable function that allows you to skip the video ad after…
What is display advertising?
What Is Display Advertising? What is Banner Advertising? When referring to digital advertising, display or banner advertising simply refers to image, video or text ads (most commonly image ads) on websites. Placing specific display ads on websites can either be done through programmatic channels, direct buys (i.e. reaching out directly…
What is an impression?
An impression is the number of times your ad is loaded on a website, app or other platform and may be seen. Most impressions are actually tracked by load and not exactly by being seen. A Viewable Impression is one that is seen, not in its entirety, but in its…
What Does CBC Mean?
CBC Stands For Corkboard Concepts CBC is our attempt to cloud the world we live in with yet another acronym. Supposing that hearing our team regularly talk about CPC, PPC, CTR, and the works, we’ll also be using CBC as well. More commonly, CBC can be found in reports to…
A Breakdown of Google’s SERPs
How many results are shown on the first page of Google’s search results? Google search results are often changing and differ from user to user. We’ve examined north of 1,000 different search results over a period of time, to determine the maximum number of search results shown on average. The…
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