Corkboard Concepts
Author: Corkboard Concepts
What is a Short Tail Keyword?
Essentially opposite to Long Tail Keywords, Short Tail Keywords refers to shorter and generally more broad keyword strings or even a single word query. Short tail keywords usually get more search volume due to the broadness of the terms. These are usually great keywords for quick searches and also for…
What is a Long Tail Keyword?
A long tail keyword is a keyword string that is “longer”. The question of “How long does it have to be?” is up to debate, however, one thing it is definitely not is a single word keyword. A longer tail keyword often has a reduced amount of traffic but a…
What does Linear TV mean?
Linear TV is the broadcasting of television content via underground cables, broadcast towers, or satellites. This content is ‘live’ in that it is not streaming to a specific user, but multiple users throughout a market area.
What is Post-Roll Video Ad?
A Post-Roll video is a video advertisement that automatically plays at the conclusion of a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Post-Roll videos traditionally perform the lowest as compared to Pre-Roll or Mid-Roll…
What is a Mid-Roll Video Ad?
A Mid-Roll video is a video advertisement that automatically plays during a break in a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Most video players do not allow a skip function during a Mid-Roll…
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