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A conversion is an action that a customer or prospective customer takes that has been deemed to have a positive impact on business operations. Conversions can range from online goal completions, new customer acquisition, purchases, phone call, store visits, and more. Conversions may also include Key Performance Indicators. In digital…
About Google Analytics: Google Analytics is one of the most useful resources for any business, organization or webmaster. Google Analytics, or GA, is a free tool provided by Google to understand how people interact on your website and with the content you provide online. It is great insight into how…
Google Search Console is a tool for understanding a websites presence on Google Search. Google Search Console, formerly Google Webmaster Tools, is a tool provided by Google to better understand organic search performance. Similar to Google Analytics, Google Search Console provides analysis of performance however, Search Console specifically focuses on…
In Marketing, SEV Stands for Search Engine Visibility SEV, or Search Engine Visibility, is about the visibility of a brand’s website in search results, like Google and Bing. Similar to SEV, Moz refers to Search Visibility as, “The Search Visibility score is the percentage of clicks we estimate you receive…