Corkboard Concepts
Author: Corkboard Concepts
What are Interstitial Ads?
Interstitial Ads are forms of advertisements that are inserted into the user experience of websites, apps, games, etc. These ads are commonly full screen ads, placed in between interactions of a website or app. For example, if you are on a news website and click on an article while viewing…
What is a Search Query?
A search query is the keyword or keyword string/phrase used by a person navigating through search engines like Google, Bing or others. Simply stated, a search query is the user input placed into the search bar A search query is matched to either identical keywords, keyword phrases, synonyms or based…
What is a Click?
A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertisers website; however, it can also include Click-To-Call, Click-To-Message, and other social media driven engagements, such as reactions, shares, click to social media pages, and others. A click is a type of…
What is Direct Response Advertising?
Direct response advertising is exactly as the name implies – it’s advertising that seeks for a response to that particular campaign or individual advertisement. It’s direct relationship to conversion allows for it to be more heavily tracked and optimized. At times the conversion or sale is immediate, however so long…
What is a Keyword?
A keyword is the fundamental basis of search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single word queries to long-tail keyword phrases. A keyword is at times synonymous with a Search Query,…
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