Corkboard Concepts
Author: Corkboard Concepts
What does Quality Score mean?
Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance. Quality score is an important metric in Paid Search which lets a business know how efficiently your keywords are being priced out in a competitive marketplace. In addition to a determining factor in whether your ad…
What are Ad Extensions?
An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search campaigns, like Google Ads, to provide additional information and click opportunities. Ad extensions can include: Call Out Extensions Phone Call Extensions Location Address Extensions Sitelink Extensions Address Extensions Ad extensions…
What is Latent Semantic Indexing?
Latent Semantic Indexing is the relationship between and the connection of non-identical search queries and keyword context. Latent Semantic Indexing is an equation that matches words based on mathematical similarities so that if words are not direct matches or synonyms, content can still be retrieved based on other connections.
What do Engagements mean?
Engagements are a general classification for the way people interact with an ad. It’s also used on social media, such as Facebook, to highlight video views, post reactions, page reactions and more. These are often used as a benchmark for performance within the platform, without going outside
What does Ad Relevance mean?
Ad Relevance is Facebook’s indicator of how well your ad matches both their policies and the target audience. According to Facebook, Ad Relevance does not directly impact your costs and reach; however, reach and costs dictate your Ad Relevance. Ad Relevance is similar to Keyword Quality Score on Google Ads. …
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