Microsoft Webmaster Tools Provides Insights Into Microsoft Search Performance Microsoft Webmaster Tools, formerly Bing Webmaster Tools, is similar to Google Search Console but provides insights into Microsoft’s search engine. Webmaster Tools are part of Microsoft’s Marketing Suite of Tools, which also includes Microsoft Clarity (their analytics platform) and others. Bing…
Click-to-Call is an easy action on web properties where a single click opens a phone app so a person can directly call a business. Click-to-Calls are often seen on websites and as extensions on ads. Search and Display both have Click-To-Call opportunities.
Programmatic is the process of automated matching of two opposing sides (i.e. matching the needs of buyers and sellers) or matching a process to a program. In marketing and advertising, programmatic is specific to the automated process of buying and/or selling ad inventory based of price, targeting and placements. Most…
Experiential Marketing is a marketing tactic that utilizes the engagement of the customer, product or service. Popular examples of Experiential Marketing is through physical engagement of a customer by getting them to experience your product at a location or event, such as sampling a beverage or visually watching a stain-removal…
WYSIWYG stands for “What You See Is What You Get” WYSIWYG is a popular programming/web development movement that is moving towards an on-screen setup experience. This means that the programming and setup are the same visual experience that a user would have with the finished product. Popular web CMS’s are…