Corkboard Concepts
Author: Corkboard Concepts
What does CX Stand For?
CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is used to describe one’s interactions through the purchasing funnel. A CX is an important (and mostly non-quantifiable) measurement as it determines a consumer’s perception of your business, brand, and/or product….
What does GRP Stand For?
GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign based on the audience that a particular campaign is targeting. GRPs do not measure the total reach of the campaign. For instance, if a business’ advertising campaign is looking to…
What does UTM code stand for?
UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs in Analytics. A UTM code looks as follows: Base URL (without UTM): https://corkboardconceptlegacy.developmentcorkboard.com/ URL with UTM: …
What Does eCPSU mean?
eCPSU stands for “effective Cost Per Swipe Up” eCPSU is an acronym used in SnapChat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on Snapchat being equivalent to a click or tap on…
What Does GA Mean?
GA stands for Google Analytics, a reporting tool from Google for understanding behavior on your website. GA is just the abbreviation for Analytics, but it is also a version of Analytics that has been regularly replaced by UA which stands for Universal Analytics, a newer version of Google Analytics. The…
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