Corkboard Concepts
Author: Corkboard Concepts
What Does Paid eCPMR Mean?
Paid eCPMR stands for “effective Cost Per Thousand People Reached” The acronym eCPMR is an acronym used on Snapchat’s advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an important metric to understand your campaign, or ads, efficiency…
What do Swipe Ups mean on SnapChat Ads?
Swipe Ups are actions on SnapChat Swipe Ups are similar actions to “Clicks” on other platforms. A Swipe Up on SnapChat is simply the action taken on an ad or a CTA. The literal action taken on a mobile device is a “Swipe UP”. For more, see also eCPSU.
What Does DMP Stand For?
DMP stands for Data Management Platform DMP’s allow you to better collect, manage and model audience data across platforms. Think of it as a storage and activation of 1st party and 3rd party behaviors that your business has collected from interactions with customers/clients. DMP’s support data-driven companies in targeting and…
How To Add CBC To Your Business’ Facebook Page
When you get Corkboard Concepts to manage your Facebook page or ad account, first we need to be given access. The following steps easily outline how this can be done after we have requested access to your Facebook page and/or ad account. How to add us to your Business…
What does DMA Stand For?
DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region. DMAs are most commonly used by traditional medias like TV and Radio stations to clearly detail a particular market. Nielson designates 210 DMAs within the United States of America. When placing…
latest posts
The Three Types Of Search QueriesMarketing Tips, Search MarketingMay 18, 2021
7 Steps to Effectively Put Together a Marketing StrategyMarketing Guides, Marketing TipsMarch 19, 2021
3 Steps To A Successful Video Marketing CampaignMarketing Guides, Marketing TipsNovember 27, 2020
