Corkboard Concepts
Author: Corkboard Concepts
What Is A Multivariate Test?
A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a typical Split Test. Multivariate Tests generally see 3 or more versions of marketing assets, either at the targeting, messaging or landing page experience. Through this comparative testing, a marketer can…
What’s an A/B Test?
An A/B test, also known as Split Testing and Bucket Testing, is a methodology in which two versions of marketing assets, like an ad message, imagery, or an app or a webpage, is tested proportionately across visitors to see which variants perform better. The test uses statistical data to evaluate…
What Does eCPS stand for?
eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for efficiency based on share engagements. eCPS is a popular metric in Snapchat advertising, specifically with…
How Corkboard Concepts Creates More Effective Targeting Through Audience Modelling
A Walkthrough of Establishing Effective Audiences Data – It’s not about knowing what a single person will do in each scenario, but instead having a strong inclination as to what a group of people will do in most scenarios. Unknown Quote Audiences come in all shapes and sizes. Slicing and…
What Does VDP Stand For?
VDP stands for Vehicle Detail Page VDP, a Vehicle Detail Page, is when a user visits the inventory page of an automotive dealership’s website. This is an important KPI for automotive marketing and powersports dealerships digital advertising and website performance. As a stepping stone to a conversion, VDP’s are often…
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