CRM stands for Customer Relationship Management Customer Relationship Management is the process of managing all interactions that a company makes with both existing and potential customers. CRM implement different strategies to help marketer better understand their target audience and strengthen the relationship.
CMS stands for Content Management System A CMS, Content Management System, is a computer software or an app used to manage and create content on a website. Many CMS are open source, meaning that it can be used for free. However, some features such as templates and plug-ins may be…
A buyer persona is a detailed information that represents your ideal customer. The information for a Buyer Persona is created based on market research that includes demographics, goals, motivation, behavioral, and buying patterns. A buyer persona helps marketers create content to better target customers on a personal stance, as they…
B2C stands for Business-to-Consumer. Unlike B2B, business transactions are performed by businesses to consumers. An example of B2C is an online marketplace that sells its products directly to customers. Common B2C relationships are for retail stores, restaurants and more. Unlike the B2B relationship, B2C has the end transaction with a…
B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and services are done strictly between businesses. An example of a B2B is a wholesaler that sells its products to retailers (a B2B transaction), who then sell it to customers (the…