The bottom of the funnel is the last stage of the buyer’s journey, where they’re ready to take action of whether purchasing or not. This is the crucial stage as you’ll be converting your leads into customers. Also, in this phase, potential customers are comparing information of your brand with…
Google Chrome has long been the dominant web browser. https://www.w3counter.com/globalstats.php One of the reasons for its success is the ability to add additional functionality to the browser by way of Extensions (https://chrome.google.com/webstore/detail/extensions/lmjcdccmhfohhffdhmleihkcgefgnghb?hl=en). I’ve put together a short rundown of four of my favorite Chrome Extensions for Digital Marketing. Expect to…
A Sales Funnel is the path a new customer goes through leading up to purchase A Sales Funnel is a concept that maps out all of the stages that someone goes through from the start of the buyer’s journey from prospect or lead to purchaser, and even in post-purchase relationships….
Unlike Inbound Marketing, where customers search for products and services that a business offers, in Outbound Marketing, the company initiates contact with its target customers. Outbound marketing is also known as Push Marketing. Outbound Marketing uses more traditional forms of advertising, such as TV commercials, print advertisements, email spam, and…
Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses tools such as content marketing, search engine optimization (SEO), branding, and social media marketing (SMM) to create valuable experiences for customers and…