A backlink is a tool of linking a page to other external websites. Backlinks are often used in SEO (Search Engine Optimization) to help improve rank and discoverability in a search engine. A Backlink is also known as an inbound link. Backlinks we’re popularized by Google’s search engine that required…
UET Stands For Universal Event Tracking UET Tags are what Microsoft Ads (Bing Ads) calls their tracking pixel, similar to the Google Ads tag. The UET Tag is both a remarketing and conversion tag, hence the “Universal” indication. A business or organization places this tag on a website and then…
eCPC Stands For Enhanced Cost Per Click eCPC is a click based cost (CPC) strategy for Google Ads that focuses on conversion optimization. Enhanced Cost Per Click / eCPC is a Google Ads acronym for a cost strategy that is similar to TikToks oCPC strategy.
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more conversions. oCPC is a TikTok acronym that is…
SME stands for Subject Matter Expert SME or Subject Matter Expert is a person who has expertise in a particular area or topic. SMEs are needed to help meet challenges or solve specific problems. Some examples of common fields of SMEs are IT(information technology), Law, and Architecture.