Corkboard Concepts
Author: Corkboard Concepts
What Is Paid Media?
Paid Media is an external marketing option in which a company pays to get their product promoted. Popular examples of paid media include TV advertising, Paid Search Advertising (SEM), Programmatic Display Ads and more. All contents of Paid Media are created by the company, but it’s distributed on other channels…
Prioritize Job Listings On Your Website
SEO for Recruitment Marketing Marketing and Human Resources teams are constantly faced with the question of, “Where does recruitment stand?” Is this a marketing or HR function? Most of these questions likely come from whose budget does that come out of? From an organic standpoint, it is likely an “Human…
What Is The Media Mix?
Similar to the Marketing Mix, the Media Mix focuses specifically the types of media that a business’s brand relies on in reaching it’s end customer. The Media Mix includes Owned, Paid and Earned Media. Each function of the media mix helps reach the end customer but in a slightly different…
What Is Content Marketing?
Content Marketing is a marketing strategy of creating different types of online content consistently to attract customers and increase leads. Content marketing includes everything from planning to create to distributing and publishing. The contents created should capture customers’ interest and help them give solutions to the problems they may have. …
What Is The Buyer’s Journey
The buyer’s journey is the stages that someone goes through from finding a product to considering to purchasing. Companies need to focus on delivering valuable experience at every step of the buyer’s journey to help convert visitors to customers. The buyer journey is similar to the sales funnel, but focuses…
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