Consent Management for Proper Pixel Placement & Targeting Unconsented targeting and pixel practices have come under increased scrutiny lately. Everything from GDPR to CPP, iOS changes and just general growing concern around digital privacy has forced marketers to reconsider pixels and tracking. Let’s take a look at some ways that…
Understanding The 3 Types of Search Queries Despite the billions of searches that happens each day through search engines like Google, Bing and others, these can all be boiled down to 3 groupings of search queries. Getting a better understanding of these types of search queries can really support the…
GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies, that indicate something about a user on a website. Triggers are…
Now more than ever, small businesses need to look for ways to capitalize on relationships within their communities. It’s a great way to solidify your presence and ensure some level of sustainability and growth. Accomplishing this can be done by aligning yourself with and connecting to the business and…
GDN Stands For Google Display Network Google Display Network (GDN) is Google’s programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used display platforms because of it’s ease of use and connection with Google Ads.