Corkboard Concepts
Author: Corkboard Concepts
What Is Owned Media?
Owned Media is an entity such as a store front, newsletter, website, and brand, among others, which the company has essentially control over. These entities work as a channel to market the brand to their target customers. A big advantage of an owned media is that the company exercises complete…
What Is The Marketing Mix?
The Marketing Mix are product or service-centered strategies and tools that companies use to promote their brand and sell their products or services in the target market. The marketing mix is centered on the 4 P’s, which helps marketers define their objectives and how to best achieve their goals.
What Is Earned Media?
Earned media is content that spread throughout a business’s market because due to its value and popularity. Examples of Earned Media are PR, Social Media Followings, SEO position, Word of Mouth (WoM), and others. With Earned Media, the brand does not own the channels that it is being delivered through,…
What Does ATS Stand For?
ATS stands for Applicant Tracking System. Similar to a CMS, an ATS is a web platform and software for easily posting jobs and tracking the process from application to hire. Most popular ATS’s also integrate into other functions, whether it being 3rd party job boards or CRM systems. Applicant Tracking…
What Does Canonicalization Mean?
Canonicalization is simply identifying the original or main source of a particular piece of content online. Canonicalization is the way that search engines, like Google, sift through duplicate content to understand the source that is attributed as the original, authoritative or most representative over the rest of the duplicates. At…
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