CSI Stands for Customer Satisfaction Index Customer Satisfaction Index or CSI is an analytical tool that measures how satisfied customers are with the products or services. CSI helps companies to find out the reasons why customers like or dislike the products or services offered. CSI is an important tool for…
In Marketing, SAC Stands For Special Ad Category Special ad categories are designations by initially Facebook, but now moving to Google and other platforms, for markets and advertising segments deemed protected. SAC’s are protected to eliminate the ability to discriminate in targeting, by eliminating the ability to target on age,…
In Advertising, Tier 3 Relates To Local Advertising Efforts, Generally Around Local Branding and Purchasing. Tier 3 advertising refers to the type of advertising that exists at a local level, for a specific national brand. This is seen with larger, national brands that have a local retailer or services provider….
In Advertising, Tier 2 Relates To Regional Advertising Efforts, Generally Around Branding In A Specific Area. Tier 2 Advertising is specific advertising initiatives that help a company brand itself within a local market. The goal of Tier 2 advertising is similar to that of Tier 1, to chose the company’s…
In advertising, Tier 1 relates to national advertising efforts, generally around branding. Tier 1 advertising exists in a scenario where a brand that has a distribution network and local outlets focuses on the broad scale of advertising initiatives. Generally speaking in Tier 1 advertising, the branding goal is for selecting…